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SEO used to feel like chess. It is like chess now... with the board being on fire and Google continuing to alter the rules.
The last thing you want to do is to keep doing SEO like it was in 2019, at which point you are already invisible.
Picture this.
You post a blog that you are certain is good. Clean writing. Solid ideas. You have even sprinkled keywords like a good little SEO student.
Days pass. Then weeks.
Traffic? Flat. Rankings? Covered with 17 competitors who wrote less well but are doing SEO better.
That's not because you're bad. It is due to the fact that SEO is now too complicated to simply guess at.
It is at this point that AI realizes its worth.
Not hype. Not buzzwords. Actual means of assisting you to research quicker, write smarter and rank more consistently.
Let's break it down.
WHY SEO is cruel now (and why AI is important).
Google is no longer ranking keywords. It prioritizes intent, organization, depth, freshness, internal connection, authority, and user behavior.
That makes you have a lot in your head.
AI does not take the place of strategy instead, it does the heavy lifting so that you are able to make decisions.
The concept of AI is to imagine having an SEO assistant who never goes to sleep.
The Keyword Research That Doesn’t Suck Anymore.
Old way:
Guess keywords
Check volume
Pray
AI-powered tools flip this.
TOOLS THAT ACTUALLY HELP
Ahrefs + AI insights
Semrush Keyword Magic
LowFruits
ChatGPT (used correctly)
WHAT AI DOES BETTER
Discovers long-tail keywords that are intentional.
Spots that competitors have not filled.
Organizes keywords by topic cluster and not volume alone.
They should not seek the best AI tools (good luck) but rather concentrate on human social capabilities (strengths). you target things like:
The best AI tools to use as an SEO beginner in 2025.
Lower competition. Higher conversion. Faster wins.
That's smart SEO.
CONTENT OPTIMIZATION: AI in its element.
It is at this stage that the majority makes mistakes.
They either:
Very optimistic (sounds robotic), or
Under-maximize (Google fails to do so)
Artificial intelligence gets you to the golden mean.
TOOLS TO USE
Surfer SEO
Clearscope
Frase
NeuronWriter
WHAT THEY ACTUALLY DO
Analyze top-ranking pages
Demonstrate what is expected by Google in terms of topic, headings and terms.
Assist you come to depth, not fluff.
You are not imitating competitors. You are addressing search intent in a more comprehensive way.
This is why content supported by AI is quicker.
Creating AI content to write SEO without sounding dead.
Let's be honest.
Raw AI writing is... mid.
But AI-assisted writing? Different story.
HOW TO USE AI PROPERLY
Use AI to:
Create outlines
Generate FAQs
Rephrase for clarity
Improve flow and structure
You do:
Insights
Examples
Opinions
Final voice
This combination is effective since Google does not only compensate useful content, but also optimized content.
AI sets the skeleton. You add the muscle.
INTERNAL LINK: THE Mute SEO Weapon.
Internal linking is boring. That is why the majority of people do not pay more attention to it.
AI doesn't.
TOOLS THAT HELP
Link Whisper
Internal link suggestions Yoast AI.
Custom GPT workflows
AI will be able to scan your whole site and tell you:
The next page ought to be connected to this page.
"There is a lack of authority flow here.
"This article is orphaned"
Internal connections = better indexing and better ranking.
Easy win. Low effort.
SEO without the need of a developer.
You do not have to be technical: you have to be seen.
AI-ASSISTED TOOLS
Screaming Frog + AI summaries
Sitebulb
Semrush Site Audit
These tools:
Detect broken links
Flag slow pages
Highlight indexing issues
Describe issues using simple language.
You are correcting the real ranking blockers, as opposed to guessing.
That's execution, not theory.
Artificial Intelligence (AI) in SEO Analysis and decision-making.
Here's the underrated part.
AI is not a creation tool, but a thought-producing one.
Use it to:
Analyze why a page dropped
Monthly comparison of SERPs.
Google search analytics summary.
Spot patterns humans miss
You stop reacting blindly. You begin to make evidence-based decisions.
That is how small sites play the big brands.
Practical set up that you could have today.
No excuses. Do this now:
Pick ONE keyword cluster Don't boil the ocean.
Use AI to map search intent Informational? Commercial? Comparison?
Optimize ONE page fully
Content depth
Headings
Internal links
FAQs
Track rankings weekly Not daily. Don't be emotional.
Improve, don't replace Refrain from publishing junk and update content.
SEO does not reward quantity, it rewards the consistency.
Mistakes that AI will never help you escape.
Let's call out the dumb stuff:
Posting AI material uncritically.
Pursuing high volume low-authority keywords.
Ignoring user experience
Expecting instant rankings
Good strategy is fastened by AI. It doesn't fix bad thinking.
AI will not automatically rank your site. But with the right usage it would fit the SEO learning of years within a few weeks.
The most successful are not the best writers. They are the most excellent system constructors.
Clear communicators aren't lucky. They have a system.
Here's an uncomfortable truth: your readers give you about 26 seconds.
Smart Brevity is the methodology born in the Axios newsroom — rooted in deep respect for people's time and attention. It works just as well for internal comms, executive updates, and change management as it does for news.
We've bundled six free resources — checklists, workbooks, and more — so you can start applying it immediately.
The goal isn't shorter. It's clearer. And clearer gets results.
Get Your Content Ops Workflows Right in 2026 - Best Practices
Want to manage and monetize your content to the fullest in 2026?
Join Forrester Research and media execs with experience spanning ESPN, Comcast, and Disney on January 14, 2026, at 10am PT/1pm ET.
Get actionable insights and perspectives from the leaders who built and transformed top media and entertainment organizations.
Last Time the Market Was This Expensive, Investors Waited 14 Years to Break Even
In 1999, the S&P 500 peaked. Then it took 14 years to gradually recover by 2013.
Today? Goldman Sachs sounds crazy forecasting 3% returns for 2024 to 2034.
But we’re currently seeing the highest price for the S&P 500 compared to earnings since the dot-com boom.
So, maybe that’s why they’re not alone; Vanguard projects about 5%.
In fact, now just about everything seems priced near all time highs. Equities, gold, crypto, etc.
But billionaires have long diversified a slice of their portfolios with one asset class that is poised to rebound.
It’s post war and contemporary art.
Sounds crazy, but over 70,000 investors have followed suit since 2019—with Masterworks.
You can invest in shares of artworks featuring Banksy, Basquiat, Picasso, and more.
24 exits later, results speak for themselves: net annualized returns like 14.6%, 17.6%, and 17.8%.*
My subscribers can skip the waitlist.
*Investing involves risk. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd.
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